Business is a canvas for art.

— Iruka

I was raised in the arts in small-town Ohio with aspirations of learning how the world works under big city lights.

Those dreams led me to New York City where I studied at Columbia University and spent almost 20 years on Wall Street as a high-powered management consultant helping big banks work through complex and expensive operational challenges.

During that time, I got to see up close where they did things well and where their mindset in operating caused dysfunction and rampant but silent suffering across the entire value chain. I also began to see how much my foundation in the arts informed the way I approached business challenges and explained my feeling of constraint when my approach could not be contained within the status quo.

My career experiences had been a set of gifts that gave rise to a seminal opportunity—I set off in search of a better way.

What began as an exploration into alternatives to industrial thinking and mechanistic organization has evolved into a more expansive paradigm for the way businesses can be run.

I believe that business itself is creative. Not just the service or product. The business as well.

I believe that the ways and means matter as much as the ends. The journey is the point.

And I believe that anyone can experience creative flow while running their business—using a beautiful lens with which to see.

And so, my art is to help you develop your lens for seeing the strategic choices of your business as a creative outlet and source of energy—an extension of creative flow.

And to translate a new vision of your business into your next masterpiece.